As the world gets ready for the metaverse, we looked into 3 big companies who have already started their migration to AR!
Ikea started their AR exploration in 2017 with the launch of Apple ARkit, and their Place app has been a focal point for AR visualizations within the furniture and design industry.
This fabulous app allows users to dream up their ideal space, using Augmented Reality, in a simple and user friendly way. Position 3d furniture with ease in your house, and see how well they fit within your space.
Fast forward to 2021, and Ikea has commissioned its Copenhagen-based future-living lab, SPACE10, to revamp its AR offering. The result is IKEA Studio. Studio allows users to measure, style and share their space in augmented reality. Studio is an experimental project that turns user's smartphone into a democratic design tool for the home. The app contains a set of easy to use tools that let you measure individual features like windows or doors, create detailed floor plans of entire rooms and visualise 3D volumes inside your spaces. Watch the Film.
2: Snap Inc
Another multi-billion dollar firm; Snap Inc (Creators of the Global phenomenon Snap Chat) have been leveraging AR for the last 10 years. The SnapChat App is known for allowing Innovators + Early Adopters to tap into AR and create digital moments via the App. However, Snap's latest move is the Snap Shades.
Snapchat is known for its AR "lenses" on phones, which overlay art on a user taking a selfie, or distort the live image in many different ways.The new spectacles are an evolution from that idea, letting lens creators project their creations onto the world around them. Previous versions of Spectacles were focused on cameras for capturing content - the AR display is new to this latest release! Spectacles are wearable AR glasses that allow Snap-chatters to experience AR in a new, totally immersive dimension. Publish directly from Lens Studio to Spectacles in minutes to quickly test and iterate with designs.
Lens Studio is Snap’s creative tool for making AR filters on desktop, which can be easily published to mobile. In 2019 Snap also launched Landmarkers - which is a new way to see and transform some of the world’s most iconic monuments in augmented reality! Take a look at the video above on how landmarkers have been used to augment buildings from across the globe.
3: Facebook (Meta)
In a presentation at the company’s annual Connect conference (2021), Zuckerberg announced the company is rebranding as Meta and detailed how his company aims to build a new version of the internet. In this new metaverse AR is a big player and here are some of their AR initiatives.
Facebook launched its first smart glasses in a step toward its aim of offering true augmented-reality spectacles, partnering with popular brand Ray-Ban.The smart glasses give users new way to capture photos and video, share their stories, listen to music or take phone calls.
Facebook's own desktop creator tool for making augmented reality effects. This toolkit allows designers to create AR effects on people, objects, and backgrounds, which they can share easily on facebook or instagram.
As big companies get ready to migrate to AR, the smart Architect is likely doing the same thing! ARki app is helping the next generation of architects to create presentations that help set their work apart!
Check out how ARki, Ikea and Snap are using Apple Ipad Pro's to create exceptional AR experiences!
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